INSIGHTS

Practical guides & studio notes

Practical questions to consider before a website, AI-assisted development, business system or engineering support project.

Understand the user’s goal before shaping content, interaction steps and screens.

A working prototype gives a team a shared way to discuss requirements.

Prepare the essentials so design and development discussions can be specific.

AI can assist the work; engineers still need to verify functionality and outcomes.

Start with one clear use case and verify whether it is useful.

Begin a redesign by reviewing content and user journeys.

Choose a collaboration model that fits content ownership, technical needs and available resources.

Interaction should support content while respecting device and usability needs.

Connect effort to user needs and complete the journeys that matter first.

Visual assets should communicate a point while supporting loading and reading needs.

Brand personality and clear information can support each other within one layout.

Organise categories and reading paths so existing content is easier to understand.

Studio note: start with practical business needs and develop ideas step by step.