Content websites: help visitors rediscover useful information

Organise categories and reading paths so existing content is easier to understand.

Start with a content inventory

Inventory articles, imagery and information, marking what should be retained, updated or merged.

Use understandable categories

Use category names that match visitor goals rather than internal structures; important content can have more than one entry point.

Design the next reading step

Add meaningful related links and distinguish background information, service details and enquiry options.

What can you prepare before starting?

1. The project goal, intended users and current problem.
2. The existing website, content assets and an initial list of essential features.
3. Who approves content and functionality, plus timing and budget questions to discuss.

Use these WebCraftHK planning notes as a starting point for your project discussion. Bring your goals, content and feature priorities so we can explore a practical next step together.