How to prioritise website features

KEY POINTS

Start with a problem
Compare impact and effort
Review after launch

Connect effort to user needs and complete the journeys that matter first.

Start with a problem

Describe where users get confused or where manual work grows, rather than adding a feature because it is fashionable.

Compare impact and effort

Consider frequency of use, dependencies, content readiness and maintenance effort when setting priorities.

Review after launch

Collect real feedback and issues to shape the next stage; do not present expected improvements as proven results.

What can you prepare before starting?

The project goal, intended users and current problem.
The existing website, content assets and an initial list of essential features.
Who approves content and functionality, plus timing and budget questions to discuss.

LET’S
BUILD.Bring your next idea to life.

Start with your business needs and discuss the next step for your website, system or technical support.

Start a conversation →

Use these WebCraftHK planning notes as a starting point for your project discussion. Bring your goals, content and feature priorities so we can explore a practical next step together.