Website motion and interaction: purpose before effects

Interaction should support content while respecting device and usability needs.

Give each effect a purpose

Use motion to indicate state, hierarchy or meaning, while keeping important information readable without it.

Support different ways of using the site

Check pointer, touch and keyboard interaction, and account for reduced-motion preferences.

Check actual devices

Check loading, scrolling and page transitions, and plan suitable alternatives for heavy images or complex effects.

What can you prepare before starting?

1. The project goal, intended users and current problem.
2. The existing website, content assets and an initial list of essential features.
3. Who approves content and functionality, plus timing and budget questions to discuss.

Use these WebCraftHK planning notes as a starting point for your project discussion. Bring your goals, content and feature priorities so we can explore a practical next step together.