How images and video support website content

Visual assets should communicate a point while supporting loading and reading needs.

Decide what to explain

Choose assets that explain the service, product or interaction, and provide text so information does not depend on playback.

Plan sizes and alternatives

Plan image ratios, video posters and alternative text for different screens to reduce layout shifts and unwanted cropping.

Review the mobile experience

Check playback controls, audio behaviour and loading, and keep the page understandable without video.

What can you prepare before starting?

1. The project goal, intended users and current problem.
2. The existing website, content assets and an initial list of essential features.
3. Who approves content and functionality, plus timing and budget questions to discuss.

Use these WebCraftHK planning notes as a starting point for your project discussion. Bring your goals, content and feature priorities so we can explore a practical next step together.